China moves against sexy advertising
26.09.2007 21:00
Arts
- Source: cbc.ca
China has stepped up its campaign to clean up broadcasting with a ban on sexually suggestive advertising, according to state-run news agency Xinhua. Radio and TV stations have been banned from broadcasting ads involving sex-related health supplements, drugs for sexually transmitted diseases and sex toys, as well as ads for breast enhancements and female underwear. "Sexually suggestive ads and bad ads not only mislead consumers seriously and harm public health, but are socially corrupting and morally depraving and directly discredit the radio and TV industry," the State Administration of Radio, Film and Television — China's media watchdog — said in a statement issued Tuesday. Ads for drugs and ads involving scantily clad women should not be on Chinese airwaves, the regulator said. It also called for a ban on using celebrities to vouch for the effectiveness of products. The regulator ordered radio and TV stations to monitor the content of their programs, including chat shows, to ensure there is no sexual content. China began attempts to clean up its airwaves in July, first banning reality TV shows involving makeovers and cosmetic surgery and later setting limits on talent-search competitions. Since August, it has removed 1,466 ads because of inappropriate content, Xinhua reports. Radio and TV stations are responsible for monitoring the content of their ads and their programs, the media watchdog said, and will face penalties if they fail to comply with the new rules.
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