Fox cuts ad time for two new prime-time shows
16.05.2008 21:05
Arts
- Source: cbc.ca
Fox Broadcasting says it's trying a "potentially revolutionary" concept in North American television by cutting the amount of commercials by half for two of its new prime-time dramas airing this fall. The network announced that both Fringe — produced by Lost creator J.J. Abrams — and Joss Whedon's Dollhouse will have about five minutes of commercials per hour. That's about half the usual amount. "We're going to have less commercials, less promotional time," said Fox Entertainment chairman Peter Liguori. "We're going to redefine the viewing experience." It's a risky move considering both shows are expensive sci-fi series and would need lots of advertising dollars to support them. As well, the episodes will have to be longer. To counterbalance the cut in ad dollars, Fox says it will be charging advertisers a premium for the commercial air time. Fox executives say their network hopes for the 2008/2009 season ride on these two flashy series. Fringe, starring Anna Torv and Canadian Joshua Jackson, follows a young female FBI agent who examines cases involving unexplained medical and scientific phenomena. Dollhouse centres on secret agents who have their minds cleared after each mission for security reasons. Whedon has recruited actors and writers from his previous series, including Buffy the Vampire Slayer, Angel and Firefly, for the project. Eliza Dushku, who played the slayer Faith on Buffy, will star in the new series. Story Tools: E-MAIL | PRINT | Text Size: SMLXL | REPORT TYPO | SEND YOUR FEEDBACKMore TV HeadlinesFox cuts ad time for two new prime-time shows00Fox Broadcasting says its trying a "potentially revolutionary" concept in North American television by cutting the amount of commercials by half for two of its new prime-time dramas airing this fall. Ellen DeGeneres tells TV audience she and Portia de Rossi to marry00Ellen DeGeneres is putting the California Supreme Court ruling in favour of gay marriage into action — she and Portia de Rossi plan to wed, DeGeneres announced on her talk showFox lineup includes 3 comedies, 2 dramas00The Fox TV network has unveiled a 2008-9 season with three new comedies and two new dramas, including Joss Whedon's return to TV, titled Dollhouse.Old media meets new media: CBS buying CNET for $1.8B00Media and entertainment company CBS Corp. is buying online news and information provider CNET Networks Inc. for $1.8 billion US in cash, the two companies announced Thursday.CBC complains to CRTC after Sask. station taken off satellite00The Canadian Broadcasting Corporation is asking the federal broadcasting regulator to intervene after a satellite TV company pulled the plug on CBC Saskatchewan.More Arts HeadlinesOttawa rallies for portrait gallery on deadline day00More than 100 people rallied in Ottawa to show they want the Portrait Gallery of Canada to be in the nation's capital. The crowd gathered two hours before the deadline for cities across Canada to submit bids for the gallery.Works of 'world's worst poet' sold at auction00A collection of 35 poems by William Topaz McGonagall, often referred to as the "world's worst poet" in the English language, has sold for $12,900 Cdn at an auction in Edinburgh.Ellen DeGeneres tells TV audience she and Portia de Rossi to marry00Ellen DeGeneres is putting the California Supreme Court ruling in favour of gay marriage into action — she and Portia de Rossi plan to wed, DeGeneres announced on her talk showFox cuts ad time for two new prime-time shows00Fox Broadcasting says its trying a "potentially revolutionary" concept in North American television by cutting the amount of commercials by half for two of its new prime-time dramas airing this fall. Ont. premier's arts prize expands to include arts organizations00Ontario is expanding the Premier's Award, its fledgling arts honour, to recognize not only individual creators but arts organizations as well. Nominees include writer Afua Cooper, composer Alex Pauk and the Hot Docs film fest. Arts FeaturesKeys to the kingdomThe Narnia sequel needs more heart, fewer talking animalsOutta sightMemorable musical performances on late-night talk TVLighter than airThe Taiwanese film Flight of the Red Balloon is pretty but dullSketchy charactersThe touring Kids in the Hall get back to their comedy rootsBreaking sound barriersVictoriaville festival celebrates 25 years Disc of the weekDeath Cab for Cutie's Narrow StairsPeople who read this also read …
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