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Cape Breton distillery toasts scotch shortage

07.11.2008 17:00 Shopping - Source: cbc.ca

Nova Scotia's only distiller is hoping to cash in on a worldwide craving for fancy whisky that's leaving shelves bare across Canada.

Some high-end single-malt scotches are in short supply due to rising demand in Europe and Asia.

For the Glenora Distillery in Cape Breton, it's a promising sign.

"The whisky market has been very, very favourable, obviously," said Glenora president Lauchie MacLean.

"We're not heavily into the Asian market yet, but we have buyers calling us every week wondering what we have for excess bulk whisky for sale."

Scotch drinkers in the Maritimes had the glass pulled out from them recently when international liquor giant Diageo said it would divert several brands to Russia, China and India.

The brands are growing so popular, the company said in statement, "we have been forced globally to allocate products to markets where profitablity is maximized. This is especially important to delivering our commitments to our shareholders."

The elite Johnnie Walker Green Label whisky will no longer be sold in Canada. Single malts such as Oban, Talisker and Lagavulin will arrive in the country in smaller, yearly allocations.

MacLean understands Diageo's move.

"It's a cost-benefit analysis that they do," he said. "They have an asset, and they're looking at selling that asset for the most money that they can get out of it."

Glenora's overall production is a drop in the worldwide market. It currently produces about 24,000 bottles of single malt a year, including a whisky aged in icewine barrels.

But the distillery plans to expand into Asian markets in about three years, and will boost production at that time to match demand.

Glenora is planning to launch more specialty single malts to appeal to whisky connoisseurs. By next summer, it hopes to debut a whisky aged in French oak or in barrels used for aging rum.

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