Kohl's to launch Bobby Flay kitchen-goods line in spring
30.11.2007 03:01
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- Source: JS Online
Kohl's Department Stores, in partnership with the Food Network, will launch a line of Bobby Flay kitchen products in all stores in April. Flay is the first of the Food Network's celebrity chefs to collaborate on a branded line, but he probably won't be the only one, said Sergei Kuharsky, general manager for the Food Network. The Bobby Flay line will include cookware, dinnerware, kitchen gadgets, utensils, cutlery, kitchen textiles, kitchen electrics and barbeque tools, and will reflect the Southwestern flair for which Flay is known. The products will be designed with bold colors and rich textures, in a casual style with a Mediterranean influence. The Flay launch follows the introduction in September of a full line of Food Network kitchen products. The Food Network dinnerware is styled with clean, contemporary lines, in pure white. The Food Network products have been well-received, particularly the white dinnerware, said Kohl's President Kevin Mansell. Menomonee Falls-based Kohl's plans to expand the Food Network brand offering with small electrics next year, Mansell said. The new Bobby Flay products are designed in Kohl's New York design office, in cooperation with Food Network designers and Flay himself. The Flay line will be priced similarly to the Food Network brand at Kohl's, which is at the top of Kohl's price range for kitchen products. Timed with the spring product launch, Food Network will feature Flay in programming, online and at events, but Flay will not push the products during his program, Kuharsky said. "Chefs can use any products they want," Kuharsky said. "They don't overtly sell in the shows." Flay owns Mesa Grill restaurants in New York, Las Vegas and Paradise Island in the Bahamas; Bar Americain and Bolo in New York; and Bobby Flay Steak in Atlantic City. He is one of the featured chefs on the Food Network's "Iron Chef America," appears regularly on CBS' "The Early Show," and has two shows on the Food Network: "Boy Meets Grill" and "Throwdown."
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