Online ad draws thousands to Calgary clothing sale
25.01.2008 04:02
Shopping
- Source: cbc.ca
Thousands of shoppers lined up for hours at Calgary's Stampede Park to get a crack at a clothing sale that used no traditional advertising to get the word out.  Thousands of shoppers lined up for Lululemon's warehouse sale at Stampede Park.
(CBC)
Popular athletic retailer Lululemon kicked off a three-day inventory sell-off Thursday but said it was caught off guard by the reaction. The lineup to get in stretched in excess of three hours. "I love yoga pants and all that stuff!" said one woman as she rushed into the warehouse sale. "I wouldn't stand out here for an electronics sale. It's got to be true love, I guess," said the boyfriend of another woman as he stood in line in the -10 C weather. Lululemon posted information about its sale on Facebook, a social networking site, which was soon shared among thousands of Facebook users.  A shopper browses through the Lululemon warehouse sale.
(CBC)
"Everybody has Facebook. Everybody gets the message. Look what happens," said shopper Chris Cohan. More and more companies are using Facebook to post ads, which gives the consumer the feeling of being more involved, said University of Calgary business professor Debi Andrus. "It's about control people in the social network," she said. "They want transparency because that's why they are there and created their communities." Lululemon said the sale featured some items at 80 per cent off.
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